Hayley ford
print design specialist

Kyle, Texas
512-470-1847 hayley@hailstormtx.com

Commercial Art & Graphic Design

In-demand designer with extensive experience in multimedia, marketing, publishing, print design, business management, painting, collaborating, and consulting. Passionate and inventive creator of hard-hitting business development strategies and customer loyalty campaigns. Proven leader in all aspects of organizational design, including execution of files, trouble-shooting both spot‑ and full-color print issues, pre-press, photography, and video. Sole proprietor of design business and consulting for more than 19 years. Bachelor’s degree in child and adolescent psychology. Areas of expertise include …

DESIGN Experience

Print
Magazine Design / Layout / Photography / Editorials, Logos, Brochures / Newsletters, Promotional flyers , Media kits / Advertisements, Catalogs, Large Format Projects (Stand-up Signs, Banners)

Multimedia
Video graphics Production, Targeted e-mail campaigns, Illustrations / Paintings, Marketing campaigns, Painting by Commission, Large chalkboard design,

Promotional
Screen printing / T-shirts, Posters, Postcards, Invitations, Business cards, Awards, Client gift packages, Press releases, Power-point presentations

FIELD RELATED Education/TRAINING

Bachelor of Arts in Child Psychology ~ Argosy University
Abnormal Child and Adolescent Psychology, Adolescent and Child Behaviors, Child Family and Community Relationships, Children and Violence, Psychology of Exceptional Children, Personality Theories.

Art Courses ~ Southwest Texas State (now Texas State) University, San Marcos, Texas
Design I, Drawing II and II, Figure Drawing I & II, Communications,

Graphic Design Courses ~Austin Community College, Austin, Texas
Digital Imaging I, Digital Imaging II, Graphic Design II, Illustrative Concepts, Desktop Publishing I, Desktop Publishing II, Web Page Design I, Computer Production Art, Typographic Design, Photography, Painting I & II, Figure Drawing I & II, Portfolio Development, Graphic Design Internship

PROFESSIONAL Experience

Hailstorm Art—Design Director, Sole Proprietor (Previously named W-Design)
Kyle, Texas, 2003–Present

  • Efficiently manage and coordinate design production from concept through completion. Collaborate with clients to establish vision, conceive designs, and complete deliverables within project deadlines and requirements. Build, motivate, mentor, and direct design/production teams; coordinate freelance designers, consultants, and vendors’ activities for each project. Create and deliver highly persuasive sales and marketing presentations, explicitly presenting features and benefits to cultivate client buy-in. Manage financial, quote/bid, and administrative factors for each project. Paint and teach painting for hire.

  • Effectively managed project initiatives for large-scale projects for major enterprise clients, consistently achieving on-time and in-budget completion of all deliverables.

  • Personally acquired numerous major accounts. Successfully completed proposal layout and design for million-dollar corporate contracts under extremely tight deadlines.

  • Established and maintained exceptional professional rapport with designers, vendors, and key clients.

  • Created numerous commercial paintings, murals, or personal portraits by commission.

Key Achievements

  • SHOW DAILY MAGAZINE: I recently completed an 88 page issue for SHOW DAILY MAGAZINE from front to back - including all design/layout/redesign of 80+ ads, photography, and all sales.

  • AUSTIN POLICE ASSOCIATION AND SISTER ORGANIZATIONS: Starting in 2003 with one project, became the sole designer for all media for 17 years for the AUSTIN POLICE ASSOCIATION, Austin, TX (2003–Present): Create promotional, public, and in-house publications, logos. Develop and write content for newsletter. Create lively presentations for PowerPoint and Video, assist with event coordination. Previously created and maintained web site and Discussion Board. In addition, I also took on most of their sister organizations including: AUSTIN COPS 4 CHARITIES, AMIGOS EN AZUL, Austin Cops for Charities, APD, TPOA, APA PAC, AND MORE.

  • OTHER MAJOR CLIENTS INCLUDE: Nate’s in Buda, Moontower Saloon, Buda Turkey Trot, Main Street Pizzeria, Willie Nelson, Dell, Bitter Creek Designs, Jayna Love Homes, Elegante Group (Realtors), Acanthus Homes (Builders), Jewels Select (Realtors), The Wine Cellar at Barton Creek,  Serendipity Learning Center, Lightspeed Consulting, Austin Police Benevolent Society, Georgetown Woodworks, Mr. Gatti’s, Jammin 105.9, KVET, KISSfm.

  • Authored, illustrated, and published a children’s book.

Hays City Store—Multiple Roles
Driftwood, TX, 2015–Present

  • Design Director/Business Consultant (2015–Present)

    • Translated diverse subject matter into marketing campaigns. Continue to create design themes and graphics for marketing, menus, and other art media to maximize growth.

  • Customer Service Manager (2018–Present)

    • Took over management of 80+ employees to optimize customer satisfaction and loyalty.

Key Achievements

  • Assisted in growing the company into the 5 million-dollar restaurant it is today.

Nate’s at Buda Mill & Grain and Main St—Business Consultant/Manager
Buda, Texas, 2016–Present

  • Design Director/Business Consultant

    • Executed opening of both bar (2016) and restaurant (2017).

Key Achievements:

  • Continue to create marketing materials, menus, and various artistic projects for both venues.

  • Created systems for daily production. Hired and trained all staff, and acted as Manager On Duty for daily production of the restaurant.

TECHNICAL PROFICIENCY

Software

Adobe Creative Suite (Photoshop, Illustrator, InDesign, PageMaker, and Acrobat); Macromedia Dreamweaver, Flash, and Fireworks; Microsoft Office (Word, Excel, Access, PowerPoint, Outlook); Quark Xpress; Corel; Poser.

Painting

Oils, Watercolor, Acrylics, Chalkboard, Sculpture, Portraiture, Conte Crayon/Charcoal